Are you facing the challenge to convert visitors into customers using the social media as a organic funnel, in the journey of growing your business ?
What is a funnel?
As you delve deep into understanding marketing, you have heard of the term “Funnels” a lot, what is a funnel? Is it some secret recipe only digital marketers know about? Is it the magic formula that can make your business grow and convert visitors into customers on autopilot? Well, it is very simple. It is the journey of your visitor into a customer.
It could be a visitor to your landing page LinkedIn profile or Instagram page, you can customize their journey to visitors into clients.
What are the stages of a funnel?
There are 6 major stages of the funnel which help you to convert visitors into customers organically.
1. Awareness
When the visitor becomes aware of your brand.
2. Interest
After getting aware some of them are interested go ahead and see what you offer.
3. Consideration
Where the visitor might feel a connection with your page and start considering you as a solution provider to some problem you claim to solve.
4. Conversion
Here the visitor might get convinced that you are the best solution provider and take the service or product you are trying to sell. At this stage, you convert your visitor into a customer.
5. Retention
Retention involves nurturing and maintaining relationships with existing customers to encourage repeat purchases, referrals, and brand loyalty
6. Advocacy
At the bottom of the funnel, satisfied customers become advocates for your brand. They share their positive experiences with others, leave reviews, and recommend your products or services to their networks. Leveraging these brand advocates can help attract new customers and further expand your reach.
Do you need to pay a hefty amount to build a funnel for your business?
Well, the answer could be yes or maybe no as well, depending on if you want to make use of the social media platforms as a funnel in itself.
What are organic funnels?
In the ever-evolving landscape of digital marketing, the concept of organic funnels has emerged as a powerful strategy for businesses to attract and retain customers without relying solely on paid advertising. It is a roadmap we plan strategically in any social networking platform we use. We plan the journey and increase the conversions by understanding user’s behaviors and convert visitors into customers organically.
Organic funnels – How to make use of social media as a funnel?
Depending on where your customer is hanging out the most, you can leverage any one of the social platforms. In this, I would give you the example of LinkedIn as a funnel. It starts with Profile optimization.
How to optimize your profile?
When someone lands on your profile for the first time, they’re looking for clarity, understanding, and a reason to engage.
Your banner, bio, and brand are the bait that decides whether or not your visitor will scroll down to see the rest of your page.
Promising offer statement
Your offer statement isn’t just a few words, it’s your digital handshake.
Three things to keep in mind:
Your Offer statement is the VIP pass that decides whether a visitor is going to check out your posts and comments and spend their valuable time over your profile.
It is a definition of your personality.
Understand the target audience and give them the promise that you are an expert.
So, make those 30 – 45 characters count. It’s a magnet that attracts visitors to your profile.
A Visually appealing banner
The banner should be in sync with your profile
- The strategic alignment.
- Visual appeal with the use of High-quality images only.
- Having a subtle CTA. Guide your visitors on the next steps of taking actions
Your BIO
Your bio is the 2500 characters that a visitor who is interested in your service will read. It should be well crafted to drive conversions. A bio is the Interest zone of your funnel. When you inject some real “you” into it, authenticity builds trust.
Your headline and banner are the trailer; the bio is the full-length feature. It answers the “why” and “how” behind your professional choices, giving depth to your narrative.
A killer bio keeps your audience hooked. Engaged visitors to take action.
Having social proof
Trust is the most important factor in driving conversions. Once you provide authentic proof as to why you can provide the best service to your leads, they are most likely to convert. You can win the bait with testimonials and social proofs.
A Call to Action
Here’s the button, that is the action you want your visitors to take as much as they want their problems to be solved. Here you convert your visitor into a customer. You can provide them with a free consultation or a free lead magnet to help them in their journey of life. Focus on helping them genuinely and the business will follow.
Summary
Organic funnels represent a dynamic and cost-effective approach to attracting customers for your business. By understanding the principles of organic funnel optimization and implementing the strategies outlined in this guide, you can elevate your digital marketing efforts and achieve sustainable growth in the long term. Remember, success in organic funnel optimization requires dedication, experimentation, and a commitment to delivering value to your audience at every touchpoint.
Now that you know everything you need to know about funnels and organic funnels? Are you ready to scale your business to new heights and your organic funnel optimization to the next level? In case the answer to this question is YESS!! We are running a free consultation to provide some valuable and personalized feedback on your marketing funnels, you can make the most out of it by taking this opportunity to grow your business online.
Get in touch with me for a free consultation and discover how I can help you attract more customers and grow your business with a well-structured and strategically planned funnel.
